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In 2016, 32 Via dei Birrai celebrated its first decade in business with an exclusive event at Palazzo Flangini, a historic residence on the Grand Canal of Venice. The brand’s ten years of history defined by cutting-edge ideas, exceptional aesthetics, taste and success were presented by Novaidea, which saw to the event and location in perfect 32 style.
Ten numbers, ten circles, ten years. What better way to celebrate a unique event? An equally celebratory package was designed by Novaidea to further enhance Nebra, a brew from 32 Via dei Birrai characterised by a special ‘scented’ recipe from master perfumer Angelo Orazio Pregoni. Rich in expressive identity, we created a gold and purple shrink sleeve label for magnum bottles of Nebra, colours that reference the brand’s original label. The case, thanks to the use of modular coordinates, has been transformed into unique, unmistakable geometric shapes.