Wine, Art and Culture
Corporate Identity, Design, Identity, Packaging, Visual Identity
Art defies time, which is precisely why work from the past is eternal. The splendid Palladian-style villa, built in 1622, has become an icon thanks to a detailed, hand-drawn design to reinstate the characteristics of the famous estate. To create an elegant image that could convey the prestige, lengthy history and traditions of the Moretti Polegato family, we crafted a graceful font made specifically to communicate importance while maintaining a link to the drawing of the villa.
Novaidea made the logo and developed the corporate identity of Villa Sandi. Recognisable across all its marketing materials, from labelling to product packaging, catalogues and advertising, the brand’s values are front and centre. Our long-standing collaboration with Villa Sandi has also found fertile ground in online communications, via the design of the corporate website and online shop. In addition, Novaidea created the Villa Sandi Cosmetics, La Gioiosa, Locanda Sandi and Opere Trevigiane websites. Each platform reflects the unique personality of the corresponding brand, based upon heritage rich in symbolism and values.