UNICO: a vintage cardboard box that becomes a treasure chest of memories. To create this bottle carrier for 32, Novaidea chose lively colours and a rather ‘unique’ (unico in Italian) style to embody the irony and aesthetics that have always been above the line for an inimitable brand. An original design with a bold but ironic promise for savings and wellness tips its hat to the classic adverts and packaging of the ‘50s. The case is also perfectly in line with the brewery’s commitment to recycling, reuse and environmental sustainability. Unico is reusable and recyclable, which for 32 Via dei Birrai represents the economy of happiness. It isn’t a matter of selling ephemeral dreams but rather whispering our real needs with humour and authenticity: ‘Wash your soul, drink a beer!’