Paris is the essence of natural, seductive elegance. The setting that inspired designer Julie de Libran is her home town, timeless charm that celebrates a love for fashion. Former creative director of Sonia Rykiel, with Prada, Louis Vuitton and Versace on her CV, de Libran launched her first collection, immediately winning the hearts of fashion mavens and haute couture enthusiasts.
Novaidea visually interpreted a new chapter of her life with a brand that bears her name, a signature that emerges from a refined blue background.
Kandinsky once said that colour is a force that directly influences the soul. In this case, it’s the guardian and expression of style translated into an aesthetic concept and lifestyle philosophy. Understated luxury is the common thread of the brand. Novaidea created the tailor-made logo, and also the brand identity of the marketing materials: press kits, look books, invitations and packaging for clothes and a jewellery line.