Isosystem, a leader in the thermal insulation industry, celebrated 20 years in business by entrusting Novidea with a renewal of its visual marketing materials. This rebranding reflected the history of Isosystem: continuous, ongoing research and a constant push towards innovation to offer new solutions for domestic comfort.
The IS monogram, which provides the company with a recognisable symbol, is inscribed in a circle to reference the product: insulation. The graphic evolution of the logo embodies the dynamism of a company that is acutely attentive to the needs of consumers and changes in the market. Our rebranding reinterpreted the company’s identity through warm tones of green, a colour that symbolises the central role of insulation in reducing energy consumption.