A passion for footwear lead Fabrizio Viti to design veritable gems of shoes for the world’s most famous fashion brands, such as Gucci, Prada and Louis Vuitton. The desire to branch out and create products with unmistakable style spurred him to create his own brand in 2016. Novaidea has infused elegance and charm into the brand’s marketing, enhancing the identity of unique footwear products. Court shoes, sandals, ballerina flats and boots – pieces with refined style bring femininity to life, in a marketing and communication tool aimed at bringing new character to the wearer. A graceful font and lilac hue convey the feminine essence of Fabrizio Viti’s creations, while the soft tone of the packaging carries the grace of the muses that have inspired the designer: Brigitte Bardot, Catherine Deneuve, and Candice Bergen.