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Passion for dentistry, handed down from generation to generation. Novaidea has created a new look for a family business with 40 years of experience in the field. Times change, but a dentist’s passion for the smiles of his patients does not. Thus, the ‘Smile Revolution’ concept was born.
Novaidea’s visual branding for this dentistry studio conveys trust and empathy through the curve of a smile. Green and pink were chosen to represent the values of a profession that cares for every person as they begin to smile again: calm, patient and kind. Boredom and fear of dentists be gone! This friendly symbolism nods to a younger target audience, one identified by the customer through dedicated services and promotions. Novaidea created the corporate branding and identity of the studio offline and online through the creation of posters, institutional brochures and website.