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Ribolla Gialla: an ancient native grape variety of Friuli Venezia Giulia. An area dedicated to the production of refined and elegant wines where the soft contours of the hills embrace the vineyards surrounding Tenuta Borgo Conventi. Novaidea is responsible for labelling, packaging, and communication support material.
The imagery is reminiscent of a borderland, a crossroads of peoples, cultures, and traditions over the centuries. A horizon of light stands out between a layering of marly soil and sandstone that characterizes the DOC area of Collio. The label conveys a tactile experience by using different textures that simulate the materiality of the land.