Redefine the Usual
Corporate Identity, Identity, Interior Design, Packaging, Visual Identity
32 Via dei Birrai embodies a new way of doing things in the infinite craft beer landscape. The label becomes design, worn by a bottle. It resets and redefines the everyday. For 32 Via dei Birrai, Novaidea developed a deeply stylised logo, composed of the number 32 (a number that, in the Nice Classification (NCL) of goods and services, is reserved for beer) in the centre of a circle. The number assigned to this special craft meets the symbol of perfection.
It’s a design that’s entirely fitting, as 32 Via dei Birrai focuses on originality, the careful selection of ingredients and a continuous desire to innovate when it comes to environmental sustainability. With an international reach, this beer brand has obtained cult status, combining taste and creativity, design and imagination, people and passion.