Graphic Design, Logo Design, Visual Identity, Web Design
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Going by the name of Stone leaf, Pietro Luca Congedo is a solo percussionist, multi-instrumentalist, producer and performer of electronic music active in the international scene. As a brand, Stone Leaf is characterised by complex sounds that investigate the origin and matter of sound, and the complexity of human nature. His work focuses on research and on the creation of audio/video installations that
invite viewers to have a sensory experience.
‘The Origins’ is an interactive installation presented at the LAC cultural centre in Lugano. The project explores the relationship between sound, the body and space, and engages its audience in a physical, sensory experience. Novaidea has interpreted the artist’s conceptual universe through branding that combines experimental electronic symbols, contemporaneity and an underground spirit. The design of the logo recreates the production an audio stream, a graphic symbol that refers to ties between modular synthesizers and connections between space and sound.