‘The Origins’ is an interactive installation presented at the LAC cultural centre in Lugano. The project explores the relationship between sound, the body and space, and engages its audience in a physical, sensory experience. Novaidea has interpreted the artist’s conceptual universe through branding that combines experimental electronic symbols, contemporaneity and an underground spirit. The design of the logo recreates the production an audio stream, a graphic symbol that refers to ties between modular synthesizers and connections between space and sound.