Novaidea’s branding captures the exuberant liveliness and inspiration of this joyous company and bring unique identity to its wide range of products. The history and character of the land are reflected in the brand, translated in a consistent, easily recognisable form, while its values are conveyed by the iconic ellipse of the labels, product packaging, advertising and website. An authentic image with distinct colours and graphics has been created, standing out in an already-crowded market segment. The association between La Gioiosa and the famous sparkling wines of the hills of Treviso thus becomes direct and natural.