Maiorum Gloria
Brand Identity, Labelling, Logo Design, Packaging
In the Venetian Prealps, at an altitude of 1,000 metres, in a mountainous area steeped in ancient history, lie the orchards of Perini Conserverie Nazionali. United by a love for the flavours of their land, a family expresses its authenticity through delicious home-made products. Four generations. From seed to fruit, past to future, it’s a story that changes and evolves. This is precisely what Novaidea wanted to express when, in 2016, it created the brand identity of Perini Conserverie Nazionali through a few key words: Italian-ness, superior quality, and a sense of belonging to a family and a place.
The label embodies the company’s values and roots, while its branding is the result of expertly crafted alchemy between superb products, content that evokes emotions, entrepreneurship and social values.
The graphic design of the packaging has surely made a significant contribution to the success of a new brand that satisfies discerning consumers accustomed to nothing but the best.