Liquid Gold

An attentive rebranding for the balsamic vinegar from Reggio Emilia’s DOP tradition. A graphic sign that recalls the seductive heritage of liquid gold. Novaidea creates labelling and packaging interpreting ancient traditions in a graceful graphic that traces the harmony of the gestures of the products’ use. The label is embellished by a texture consisting of the repetition and stratification of the logo, which symbolizes the slow passage of time during the maturation process of balsamic vinegar.