Liquid Gold

Acetaia San Giacomo

Brand Identity, Graphic Design, Logo Design, Restyling

An attentive rebranding for the balsamic vinegar from Reggio Emilia’s DOP tradition. A graphic sign that recalls the seductive heritage of liquid gold. Novaidea creates labelling and packaging interpreting ancient traditions in a graceful graphic that traces the harmony of the gestures of the products’ use. The label is embellished by a texture consisting of the repetition and stratification of the logo, which symbolizes the slow passage of time during the maturation process of balsamic vinegar.

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