Italian Tradition
Corporate Identity, Identity, Packaging, Visual Identity
Dim light, narrow passages, and historic splendour describe the age-old cellars of Villa Sandi. This is where the Opere Trevigiane Spumante Classico Italiano sparkling wine is born, after years of ageing.
For this project, Novaidea reinterpreted a precious aesthetic idea, a loving dialogue between art and elegance in search of a harmonious form that would unite a noble past with a fashionable present.
The product packaging and promotional catalogues were given the spotlight, ambassadors of unmistakable elegance.
Novaidea was tasked with creating the label for Opere Serenissima, a regal sparkling wine made according to Villa Sandi’s classic method. This modern identity has been entirely calibrated through black and white, with precious golden details that recall the splendour of Venetian aristocracy.