The visual identity of Galloway revolves around a eureka moment: a rooster (gallo in Italian) is doubly connected with the symbolism of the sun. As he crows at dawn, he declares the birth of a new day.
Virile and proud, the rooster, the guardian of both day and night, stands above the letter ‘O’, a symbol of harmony and the infinite, which constitutes the centre of Galloway’s visual identity.
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New strength and personality were thus instilled in this leading grilled cockerel franchise. Novaidea was also tasked with the interior design of Galloway Treviso, resulting in a thrilling fundamental concept that shapes how the rooms are perceived: warm tones evoke soft feathers as they are offset by cooler, more contemporary hues.