The visual identity of Galloway revolves around a eureka moment: a rooster (gallo in Italian) is doubly connected with the symbolism of the sun. As he crows at dawn, he declares the birth of a new day.
Virile and proud, the rooster, the guardian of both day and night, stands above the letter ‘O’, a symbol of harmony and the infinite, which constitutes the centre of Galloway’s visual identity.
New strength and personality were thus instilled in this leading grilled cockerel franchise. Novaidea was also tasked with the interior design of Galloway Treviso, resulting in a thrilling fundamental concept that shapes how the rooms are perceived: warm tones evoke soft feathers as they are offset by cooler, more contemporary hues.