The development of the product labels and communications began by the desire to tell the tale of an elegant wine, able to stand out at first glance from its competitors, while still maintaining its identifying ties with Villa Sandi. Refined colours become a hallmark across all materials: a bottle outlined in silver stands out against a shiny black background, evoking the soft lines and gentle slopes of the Asolani hills. Meanwhile, the golden yellow of grape clusters teases out the sensory qualities of the wine while referencing a fruit-rich nose.