Family Palette
Brand Identity, Graphic Design, Logo Design, Packaging, Restyling
Novaidea completely redesigned the visual identity of the Olivini brand, with the new ‘Famiglia Olivini’ label and the ‘Vignaiuoli dal 1970’ (Winemakers since 1970) motto accenting the brand’s history. The company’s new image was encapsulated in three colourful stripes. A kaleidoscopic linear explosion, paths bordered by golden reflections embodied the production of wine and oil and boldly placed the new name front and centre.