Novaidea came up with the branding for this new line of beer in magnum bottles produced by 32 Via dei Birrai. Fine delle Trasmissioni (End of Broadcast) is a line of beer in 150 cl bottles from 32 Via dei Birrai. The labelling and packaging express a desire to break the mould, offering a larger format for a product that normally is found only in smaller sizes. The label references the symbolic colours of products by 32 in a new play on meaning. The iconic test pattern is exactly what signals the interruption of a broadcast…and lets us know it’s time to share a magnum bottle with friends and family!