End of Broadcast

32 Via dei birrai

Graphic Design, Packaging

Novaidea came up with the branding for this new line of beer in magnum bottles produced by 32 Via dei Birrai. Fine delle Trasmissioni (End of Broadcast) is a line of beer in 150 cl bottles from 32 Via dei Birrai. The labelling and packaging express a desire to break the mould, offering a larger format for a product that normally is found only in smaller sizes. The label references the symbolic colours of products by 32 in a new play on meaning. The iconic test pattern is exactly what signals the interruption of a broadcast…and lets us know it’s time to share a magnum bottle with friends and family!

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