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Novaidea has interpreted and enhanced the noble qualities of this prestigious wine by subtly redesigning the logo and decorations, carefully applied to a precious antique gold background. It’s an update that naturally finds its expression in all other Vintage Collection items. Novaidea created a teaser for the invitation to the product presentation event, sent in both a digital and paper format.
The materials were calibrated for a gold and black colour palette, in a refined interplay of reflections created by alternating glossy and matt surfaces. Design is revealed in the motif, in the golden letters that – in a multiform composition of fonts – shimmer like the tiles of a Byzantine mosaic.