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Novaidea was tasked with updating the look of Cuvée Prestige, an iconic product from Ca’ del Bosco launched in 2007. Harmony was key to the subtle changes made to the label and coordinated packaging. The details of the label, capsule and neck label were designed to bring new light to both the Brut and Rosé versions of this delightfully balanced Franciacorta.
At the centre of the soft-toned universe is the logo, giving it greater visibility. Restyled to lighten the various elements, the embellishments have been embossed to enrich their tactile, sensory qualities. With an innovative fastening system, the new package brings contemporary, elegant appeal to the product, accenting the refinement of this Franciacorta.