Charm and Tradition
Brand Identity, Gadget, Logo Design, Print, Storytelling, Video Editing
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Set amid beautiful vineyards and surrounded by a captivating old wall, the Abbey of Saint Eustace (Abbazia di Sant’Eustachio) reopened its doors in 2018 after a long, meticulous restoration. The grace and allure of the complex amid the hills of Montello, a beautiful, traditional place that combines the past and future, is now back in the spotlight. Novaidea came up with the visual identity of the archaeological site, highlighting its deep ties with the past while adding stylistic features that speak to today’s digital natives.
The logo represents the iconic façade of the abbey while the classic font features modern geometric profiles. From storytelling to merchandising, the new look brings out the distinguishing traits of a sacred place that has returned to the community once again, while its marketing interprets its iconic approach.