Mystic Burger is the story of the friendship and lengthy professional partnership between different personalities, enlivened by fertile creative energy and guided by a desire to achieve new goals. Perfectly in line with the Novaidea method, the end result came forth through eclectic, cross-cutting studies.
The outcome is a place that speaks to the soul via authenticity, food and flavour, but with an innovative aesthetic that unites identity, functionality and style. The name, corporate identity, packaging and interior design all convey the brand’s values in a sensory, almost mystical experience via an encounter with genuine food.