Beer, peace & love! Novaidea chose forms and symbolism that convey the vision of Daniela and Andrea, siblings and owners of Nidaba. Once their mother’s tavern, the space is now a gourmet brewery.
The high-impact concept and its unique visual energy embody a secret world that echoes its mythical, fascinating past. Nidaba’s new visual identity shines bright thanks to the inherent tension in paradox. A large, magic, unreal skull, and a military scroll containing the words ‘Onore e Virtù’ (Honour and Virtue) give history a new face – one that makes you smile.
The interior design of the space is truly outside the box, creating an iconic environment that continuously transforms while maintaining its original soul. Daring colours and refined references intermingle with a vintage aesthetic while walls and shelves house military objects and memorabilia from American cinema.