Balthazar Umberto I
Design, Graphic Design, Illustration, Packaging, Restyling
Novaidea developed the concept behind the limited edition of an iconic Giusti Wine product: the Balthazar bottle of its inimitable Umberto I.
The label conveys the worth of one of the finest red wines from Italy’s Veneto region and even the calling of the land, while the illustration represents the abbey-estate, the vineyard that produces this wine.
A tribute to the estate’s origins in a 12-litre bottle, this numbered edition is destined for just 30 unique admirers. Each finely finished wood case is carved and painted by hand, making the packaging the perfect embodiment of winemaking elegance. HISTORY, PRIDE AND WINE is the tag line on the cover, the synthesis of soul, tradition and wine. Through the coat of arms in gold foil, the figurative logo recalls age-old values and the company’s prestigious winemaking past.