For this project, Novaidea came up with an innovative special package to collect or give as a gift: ANIMALAUS. Once again, the everyday has been redefined and, propelled by the idea of reuse, 32 Via dei Birrai has met the world of our four-legged friends.
Design and functionality come together in an item rich in meaning: thanks to packaging that contains a small house, 32 becomes an address for our pets. Imagination, transformation and a playful attitude come together thanks to the pleasure of enjoying a high-quality beer. The conceptual universe of 32 was interpreted by Novaidea through playful houses for small dogs and cats: Bauaus and Miaoaus.