A Deep-rooted Future

Olio Albe

Brand Identity, Labelling, Packaging

The universal language of the Mediterranean, olive oil embodies centuries of sky and echoes of summer. Novaidea developed the visual identity of Olioalbe, producing a set of labels and packages to enhance the essence of an ancient tradition. We began with the name, an acronym arising from the fusion of Alessandro and Berenice, seeing them as roots that transmit the passion of olive cultivation in Sicily.
History is rewritten with a modern touch. The goal was to maintain the splendour of ancient traditions via an essential, contemporary update while bringing new expressive identity to a product and its origins.

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