Brand Identity, Labelling, Logo Design, Packaging
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A renewed brand identity to stand out from the Prosecco Superiore DOCG crowd. The brand name immediately connects us to the wine producer’s value system: Il Colle fully embodies the identity of the land where prosecco is made. The concept behind the final product comes through in soft curves, an embrace that tells the tale of a family and a region. Ceschin, Colle, Cuore, Conegliano, Conoscenza: five C’s intertwine within a wine glass, the undisputed symbol of conviviality to convey the natural evolution of tradition.
Novaidea was responsible for the design of the label, packaging and supporting marketing materials.
Texture provides a refined interpretation of the brand identity, with thick foil bringing prestige to the label and the identifying woven motif conveying the quality of the product.