100% Grappa


Brand Identity, Logo Design, Packaging

Novaidea developed an innovative brand identity for CentoperCento, one that’s linked to the history and tradition of the ‘Grappa’ product. Numerical codes and reflected light highlight the distinctive character of the brand: 100% (pronounced ‘cento per cento’ in Italian). More than a name, it’s a number that stands out among spirit brands. Refined colourways for each version of the package and pure design knowingly interpret the bold ambition of achieving luxury through simplicity.

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