About

Novaidea interprets the concept behind each brand, capturing what makes it unique and accenting those qualities in all its marketing materials while creating high-impact, unforgettable corporate identities. The stories we write are destined to last.

Logo design, brand strategy and visual and corporate identity since 1979. Over the years, the engaging artistic sensibility of Art Director Franco Vendramin has guided the company through phases of work and discovery, generating synergies with other companies to write wonderful success stories. Propelled by an enthusiastic desire to innovate, experiment and expand the horizons of our expertise and skills, the goal at Novaidea is to grow alongside our clients. Identity, instant recognition and distinction make each of our projects special. We use different styles and tailor forms and colours to each client, often combining elegance and formal purity with a bit of irony. But before we bring an idea to life, we make sure we haven’t strayed too far from the quest for beauty. It’s our starting point and our ultimate goal.

Villa Laurenzi is located in Selva del Montello, on the slopes of the historic hill of the same name. The residence dates to the 17th century and was built by the admiral of the Serenissima Republic of Venice, Laurenzio Valerio, who lived on the premises to supervise, from the high tower of the villa, the harvesting of the trunk logs used for the foundations of the lagoon city. Villa Laurenzi is the home and headquarters of Novaidea. A place where history interacts with the present, creating a climate of a Renaissance workshop where modernity and craftsmanship become the real protagonists of the creative process alongside and enabled by new technologies.