Novaidea

Creative
Resources

Novaidea interprets the concept behind each brand, capturing what makes it unique and accenting those qualities in all its marketing materials while creating high-impact, unforgettable corporate identities. The stories we write are destined to last.

Logo design, brand strategy and visual and corporate identity since 1979. Over the years, the engaging artistic sensibility of Art Director Franco Vendramin has guided the company through phases of work and discovery, generating synergies with other companies to write wonderful success stories. Propelled by an enthusiastic desire to innovate, experiment and expand the horizons of our expertise and skills, the goal at Novaidea is to grow alongside our clients. Identity, instant recognition and distinction make each of our projects special. We use different styles and tailor forms and colours to each client, often combining elegance and formal purity with a bit of irony. But before we bring an idea to life, we make sure we haven’t strayed too far from the quest for beauty. It’s our starting point and our ultimate goal.

What we do

Brand Strategy

Research and insights
Brand architecture
Brand platforms
Naming and nomenclature
systems
Communication strategy
Content strategy
Design strategy
Digital strategy
Portfolio strategy
Social media strategy

Brand Design

Visual identity
Verbal identity
Sound identity
Typography
Image language
Illustration language
UX/UI design
Motion design
Brand portals/guidance

Brand Communication

Art direction
Brand story
Campaign concepts
Editorial design
Social media

Brand Experience

Digital product design
Retail
Environments
Exhibitions
Packaging Design
Service design
Films
Application design

Awards

Pentawards
Design Awards Competition
Worldwide Packaging
BRONZE AWARDS

19th International
Packaging Competition
48° Vinitaly
ETICHETTA D’ORO

19th International
Packaging Competition
48° Vinitaly
PREMIO SPECIALE
“PACKAGING”

13th International
Packaging Competition
42° Vinitaly
MENZIONE SPECIALE

13th International
Packaging Competition
42° Vinitaly
PREMIO SPECIALE
“PACKAGING”

11th International
Packaging Competition
40° Vinitaly
ETICHETTA D’ORO

11th International
Packaging Competition
40° Vinitaly
MENZIONE SPECIALE

10th International
Packaging Competition
39° Vinitaly
PREMIO SPECIALE
“IMMAGINE COORDINATA”

9th International
Packaging Competition
38° Vinitaly
PREMIO SPECIALE
“PACKAGING”

8th International
Packaging Competition
37° Vinitaly
ETICHETTA D’ARGENTO

7th International
Packaging Competition
36° Vinitaly
PREMIO SPECIALE
“PACKAGING”

7th International
Packaging Competition
36° Vinitaly
ETICHETTA D’ARGENTO

7th International
Packaging Competition
36° Vinitaly
MENZIONE SPECIALE

The Creative Show
USA
AWARD OF EXCELLENCE

Villa Laurenzi

Villa Laurenzi is located in Selva del Montello, on the slopes of the historic hill of the same name. The residence dates to the 17th century and was built by the admiral of the Serenissima Republic of Venice, Laurenzio Valerio, who lived on the premises to supervise, from the high tower of the villa, the harvesting of the trunk logs used for the foundations of the lagoon city. Villa Laurenzi is the home and headquarters of Novaidea. A place where history interacts with the present, creating a climate of a Renaissance workshop where modernity and craftsmanship become the real protagonists of the creative process alongside and enabled by new technologies.

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