About

Novaidea interprets the conceptual systems that describe each brand, selecting which distinctive aspects to focus on in each of the communicative channels and to create strong corporate identities to write stories destined to last in time.

Novaidea

Novaidea was born in 1980 from an intuition of Franco Vendramin to offer companies an innovative, emotional, creative image and communication service through an agile structure with a strong international network.

The quality of Novaidea’s projects was immediately appreciated by emerging fashion companies leading to important  and lasting collaborations with Replay, Diesel, Benetton and numerous international collaborations, including Nordstrom, a prestigious North American retailer, National Geographic, Hugo Boss, Alden Shoemakers, A.G. Spalding & Bros, Champion, Unilever, Levi’s, etc.

Franco Vendramin decided to take on a new challenge in 2001 and explore the food and beverage industry. Novaidea transferred its experience from the fashion world to new projects, delivering a unique style with new rules, characterized by unparalleled brand and product dialogue.

The numerous prizes received by Novaidea encourage the firm to continue this path by exploring innovative marketing and communication strategies to overcome, whenever possible, the limits of custom.

Franco Vendramin

Franco Vendramin studied in Venice where  his already vibrant artistic sensibility was strengthened laying the foundations of a personal philosophy that has its core in the pursuit of beauty. He continually improved his professional training with many Masters courses in various disciplines. Candor and biting irony complete his multi-faceted profile.

Pursuing life-as-a-profession aesthetics and through  continuous improvement and exploration of the ever-flowing and changing paths, Franco Vendramin has always connected with creators of every type and from every corner of the world channeling these precious stimuli, to create a professional network without boundaries and hierarchies, and to offer high quality, personality and value to the brands they work for.

Among his many passions are rugby and golf. The values ​​of these sports describe the two souls of Franco Vendramin, different and complementary: team spirit, dynamism, and respectful collaboration between companions in perfect harmony with accuracy, identity and mental solidity.

For some time, the responsibility of every professional choice is shared with Harvey, his beautiful mid-size mongrel.

Franco Vendramin is a member of AIAP, the Art Directors Club and partner of the Italia Patria della Bellezza Foundation.

Awards

Novaidea has won many industry awards over thirty years of activity but the most precious is the trust and satisfaction of customers.

Pentawards
Design Awards Competition
Worldwide Packaging

BRONZE AWARDS

19th International
Packaging Competition
48° Vinitaly

ETICHETTA D'ORO

19th International
Packaging Competition
48° Vinitaly

PREMIO SPECIALE "PACKAGING"

13th International
Packaging Competition
42° Vinitaly

PREMIO SPECIALE "PACKAGING"

13th International
Packaging Competition
42° Vinitaly

PREMIO SPECIALE "PACKAGING"

13th International
Packaging Competition
42° Vinitaly

MENZIONE SPECIALE

13th International
Packaging Competition
42° Vinitaly

MENZIONE SPECIALE

13th International
Packaging Competition
42° Vinitaly

MENZIONE SPECIALE

11th International
Packaging Competition
40° Vinitaly

ETICHETTA D'ORO

11th International
Packaging Competition
40° Vinitaly

MENZIONE SPECIALE

10th International
Packaging Competition
39° Vinitaly

PREMIO SPECIALE
"IMMAGINE COORDINATA"

10th International
Packaging Competition
39° Vinitaly

PREMIO SPECIALE
"IMMAGINE COORDINATA"

9th International
Packaging Competition
38° Vinitaly

PREMIO SPECIALE
"PACKAGING"

8th International
Packaging Competition
37° Vinitaly

ETICHETTA D'ARGENTO

7th International
Packaging Competition
36° Vinitaly

PREMIO SPECIALE
"PACKAGING"

7th International
Packaging Competition
36° Vinitaly

ETICHETTA D'ARGENTO

7th International
Packaging Competition
36° Vinitaly

MENZIONE SPECIALE

The Creative Show
USA

AWARD OF EXCELLENCE

Villa Laurenzi


Villa Laurenzi is located in Selva del Montello, on the slopes of the historic hill of the same name. The residence dates to the 17th century and was built by the admiral of the Serenissima Republic of Venice, Laurenzio Valerio, who lived on the premises to supervise, from the high tower of the villa, the harvesting of the trunk logs used for the foundations of the lagoon city. Villa Laurenzi is the home and headquarters of Novaidea. A place where history interacts with the present, creating a climate of a Renaissance workshop where modernity and craftsmanship become the real protagonists of the creative process alongside and enabled by new technologies.